Prospecting for Those Valuable Ideas
It goes without saying that in these testing times where idea generation and problem-solving skills are critical, it is important to stay current, versatile and curious. It is imperative to develop connections and to explore collaborations but what does that actually mean, how do you identify, extract and amplify potential quality?
The term, to create is to re-combine, is much easier said than done. prospecting for ideas in the past, and as the founding chair of the Creative Industries Group developed within the British Chamber of Commerce, Singapore, 2015. I learnt a lot whilst engaging with inquisitive and dynamic professionals from the likes of Google, Barclays, Goldman Sachs, BP, British Council etc.
It was obvious that all successful business is based on its problem solving capacity, agility and articulation of ideas. In the right conditions, those ideas can be mined, analysed, decoded and re-coded - There is a type of DNA which can be gleaned from storytelling, listening, interaction, empathy, intuition and analysis.
Once the DNA of an idea or practice profile is identified or narrated, a process of so called genetic modification can begin. Although fragile, hybrid or modified ideas often form the kernel of a new approach. A firm first step on a path taken with challenging problems seen through new lenses. However, conception is only half the battle.
The primary prescription for 2022 and beyond must be the application of copious amounts of contemporary, cross-disciplinary thinking, stimulating dialogue and diverse opinions to problem areas, reflect on past efforts and embraced the effects.
Uniform November tackles your challenges with this ethos at heart. We actively seek out co-creation, collaboration and interactions from diverse and sometimes surprising avenues - Tirelessly curious and observant in our quest to address challenging issues.
